So simple and so good. Combine magnetic parts of vehicles to match the picture or to create a new wacky ride. The whole thing is in a fake book that can be put on the shelf!
Was this around when we were kids? I have never seen this before. The closest we had was Colorforms, which was too abstract and that vinyl plastic could never be put back correctly. I probably have the last copy of this toy in America: Janod is currently only delivering their toys to France and Belgium.
(And yes, I found this unopened, hidden in the back of a school storage closet.)